Let's start with an experiment. Watch this video:
Ugh. If you're anything like me, that made you uncomfortable. Your heart's beating a little faster, and your palms are sweaty. If not, you should probably go to the doctor, because you might be dead.
Now, using only words, go explain the video you just watched to someone. As colorful, specific, and dramatic as your description might be, you just won't be able to tell them in a way that will elicit the same response that showing them would. Visuals help us emotionally connect with stories. But that's not their only benefit.
Studies upon studies have confirmed that visual memories are not only more accurate, but also last longer. This study by 3M and the University of Minnesota found that presentations with visual elements are 43% more persuasive than those without. In the social media world, visual content is king: Facebook videos are shared 12x more than text posts; YouTube gets 1 billion unique visitors per month; a post with an image will get 85% more engagement than one without.
Some sources claim that up to 90% of the information processed by the brain is visual, but it's no surprise that we are visual creatures. From Genesis to Revelation, sight plays a huge part in the story. God surveys his creation. Adam and Eve are filled with shame when they see their nakedness. God gives his servants visions. Jesus heals the blind. Paul's conversion begins with Saul's blindness. That blindness/sight metaphor is used repeatedly to explain understanding, revelation, and enlightenment.
And that's our goal: to help you shed light on Truth. We want to help you make your audience experience your message in a way that they connect with and remember. And we believe that Mini Movies are one of the most effective and relevant ways to do that.