When Jeff McIntosh came out with his new ebook, "The Worship Media Handbook," we were eager to take a look. Jeff began dabbling in church media production in 2004 which ignited a passion that culminated in the creation of Church Motion Graphics (CMG).
"The Worship Media Handbook" is a 101 page ebook on how not to get noticed, and for all the right reasons. Jeff says, "It is better to have no worship background on your screen than to force a visual that distracts or competes for attention." He spends the entirety of the resource reminding us that the point is to use design in a way that keeps an audience focused on the message. His heart to be relevant and engaging is clear, but it never supersedes an overarching desire to point to Christ.
This resource is a practical compilation of no-frills tips and tricks. It assumes a very basic understanding of design and church jargon with terms like gutters, IMAG, etc., but not enough to be over the head of a new reader. Anyone from any background can benefit from the quick read, and the intentional imagery helps illustrate the many lists of dos and don'ts.
Each main section points back to making sure the message rises above the design. In the Composing section, "readability trumps style." The Editing section reminds us that "small fixes make big differences." And in the third and final section, Presenting, the balance between excitement and message promoting is key. Throughout, we're reminded to be consistent in all details, large and small.
Jeff's helpful guides are flexible. He doesn't make assumptions that everyone has the same set up, same audience, or even same skill level or experience. A few examples of these helpful guides are: a template for design standards, color meaning definitions, and various checklists. We especially appreciate the list of "unoriginal" fonts and their alternatives.
Additionally, we often hear from customers who are confused about (or infringing on) copyrights and licensing. Jeff included a brief, but informative look at this topic.
Stephen Proctor's forward jumpstarts the handbook with heartfelt insight into why we use art and technology. A segment on mulitscreens by Luke McElroy, and an entire "Voices From the Industry" section shares the perspective of many folks who work in visual worship every day. These sections further prove that Jeff has no purpose in this handbook but to point you back to Christ and to help you point others to Him through the use of visual media.
As you browse through our Stills & Motions and Mini Movies, and then work to apply them to your service, it may serve you well to purchase this resource and share it with your team. You can find it here.