What can we learn from Starbucks?

I am about to be honest about something that will make me vunerable to ridicule. I'm okay with that so here goes: I only like coffee with cream and sugar and when I go to Starbucks, I only get the cold sweet drinks. There, I said it. My wife likes hot, black coffee (with just a hint of cream). Not me. Load it up.

I have been reading 'Pour Your Heart Into It' by Howard Schultz, the chairman of Starbucks. It has been a great book and I love learning about how Starbucks got started and how it became what it is. The truth of the matter is this: I LOVE Starbucks. But how can I love a place that is founded on dark roasted coffee beans, when I don't even like the 'coffee' part that much. The reason for that is this: I love the EXPERIENCE of Starbucks. I love the look, the feel. I love the smell, the colors, the nice baristas (the people). I love seeing people sitting around drinking coffee, having good conversations. I love seeing people I know. Starbucks isn't in the coffee business for people. It is in the people business while serving coffee. And, frankly, it's hard to stay away from the place.

So, I ask you. Yea, you...reading this blog. What kind of experience are we giving those who don't know Christ? Are we (believers) getting it? Are people magnetized by what we are offering, or what He is offering? What are we doing wrong?