Mother's Day Shoot

It's always surprising how much work goes into even the simplest of shots.

If you've ever been involved in the video production of a scripted project, you're probably familiar with packed schedules and long days on set. Scenes that last just a few seconds can require hours of set up and shooting (and re-shooting). And that doesn't even take into account pre-production prepping or post-production work.

Our friend Daniel Bynum (if you're familiar with our staff, he's Ashton's husband--you can see her doing makeup below) expressed interest in being exposed to the production process, so we asked him to come help out on the shoots for Mom! Not only was he a huge asset, but he made these really cool time-lapse videos of a couple of the shoots. Thanks, Daniel!

Watch the full mini movie here:


After Easter

If you're anything like most church planners, you're coming off of one of the busiest weeks of your year. You spent weeks preparing for Easter, and now it's over. What's next?

Well, we hope you started off your week with a little rest. But it's probably about time to start planning for next Sunday. Last Sunday we celebrated the crux of our faith...how do you follow that? Here are a few ideas...

1. Encourage them to continue sharing their faith.

2. Let them know that it's OK to ask questions. After all, if something is really true, no amount of scrutiny can affect it.

3. Welcome those who have renewed their commitment to be a part of the body.

4. Invite them to respond to the reality of Easter.

5. Challenge them to examine their hearts.

6. Remind them that the resurrection is just as significant this Sunday (and every other day of the year) as it was on Easter Sunday.


Broken Together

Like most video production people, we loooove good music. So when we get the chance to work on a project that lets us use a song that moves us, we're inclined to jump on it.

One of Rob's college buddies, Jason McArthur, happens to be a VP over at Provident Music in Nashville, and he and Rob have been talking about collaborating on a project for years. As they were prepping for the release of Casting Crowns' latest record "Thrive," Jason felt like he had the perfect track for Igniter to work on, so he sent a pre-release over to us.

"Broken Together" is one of those songs that is equal parts heart-rending and encouraging; familiar and insightful. And it touches on a topic that is Rob is passionate about: marriage. On first listen, it was a project that felt like a perfect fit.

Maybe you and I were never meant to be complete. Could we just be broken together?

We did a lot of pre-production for this project. Rob finished the script/treatment a year ago, and while it didn't take that whole time, there was just SO MUCH to figure out. Steve had to become a mosaic glass expert. We had to find the right couples with the right stories. We had to find four dining rooms with enough room for the dolly push at the beginning AND the over-the-shoulder shots...and the list goes on. Now that it's finished, we're really proud of it. Check it out here:

Super Bowl Commercials Mirror Igniter Mini Movies

This year's Super Bowl commercials saw a much different tone than we have become familiar with when watching the big game in years past.  There were still some companies that chose to be more crude here and there, but we saw a surprising turn towards messages of hope that were sure to pull at the heart strings of America.  Two in particular reminded us of a couple of our Igniter originals that are near and dear to our own hearts.  

The first was from Microsoft.  The story of young Braylon O'Neill is incredibly inspiring.

This commercial reminded us of "Cody's Story," a story we were honored to tell back in 2011 that continues to inspire and encourage others to overcome.

Another ad that caught our attention was the #RealStrength Ad from Dove Men's Care.

Just this past year, we made a Father's Day mini movie that told the story of a father/daughter relationship that not only looked similar to the Dove ad, but it even sounded familiar!