Why You Need To Be Using Videos To Support Your Sermons

Let's start with an experiment. Watch this video:

Ugh. If you're anything like me, that made you uncomfortable. Your heart's beating a little faster, and your palms are sweaty. If not, you should probably go to the doctor, because you might be dead.

Now, using only words, go explain the video you just watched to someone. As colorful, specific, and dramatic as your description might be, you just won't be able to tell them in a way that will elicit the same response that showing them would. Visuals help us emotionally connect with stories. But that's not their only benefit.

Studies upon studies have confirmed that visual memories are not only more accurate, but also last longer. This study by 3M and the University of Minnesota found that presentations with visual elements are 43% more persuasive than those without. In the social media world, visual content is king: Facebook videos are shared 12x more than text posts; YouTube gets 1 billion unique visitors per month; a post with an image will get 85% more engagement than one without.

Some sources claim that up to 90% of the information processed by the brain is visual, but it's no surprise that we are visual creatures. From Genesis to Revelation, sight plays a huge part in the story. God surveys his creation. Adam and Eve are filled with shame when they see their nakedness. God gives his servants visions. Jesus heals the blind. Paul's conversion begins with Saul's blindness. That blindness/sight metaphor is used repeatedly to explain understanding, revelation, and enlightenment. 

And that's our goal: to help you shed light on Truth. We want to help you make your audience experience your message in a way that they connect with and remember. And we believe that Mini Movies are one of the most effective and relevant ways to do that.

The Igniter Summer Sale Is Here!

Summer is officially here! Which is great news for everybody except the heat averse and church attendance watchers. But people will be returning from vacation, getting back into their routines, and going back to school before you can ask for extra guac on that Chipotle burrito.

That's why now is a great opportunity for you, as someone who contributes to your church's or ministry's content, to double down on 1) engaging those who are attending and 2) planning for the fall.

Don't worry. We're here to help. And for a limited time, you can get an Igniter Membership for $50 off.

Now, here are some things you might be thinking to yourself:

  • "Aw, nuts! I just bought a membership at full price." No problem. Just give us a call, and we'll add prorated time to any membership purchased within the last 30 days.

  • "I'm already a member, but I'm not up for renewal yet. How do I get in on this?" We show you renewal options in your My Account area 30 days before your expiration date. This sale lasts all summer, so if your 30 day renewal window is soon, you should be able to take advantage of it then. If not, give us a call, and we will walk you through early renewal options.

  • "What promo code do I need to use?" No promo codes needed for this sale. We wanted everybody to be able to participate, so we just lowered the price for its duration.

  • "When does the sale end?" Just like summer--sooner than you expect.

  • "Did Rob really choke on that burrito? Is he OK?" Uhhhh...yeah, he's fine.

As always, we'd love to hear from you. Give us a call at (866) 340-1826, or shoot us an email at info@ignitermedia.com if you have any questions.

10 Things You Might Not Know About Igniter

We made a lot of big and small changes when we launched Igniter 6.0 last fall, and we've made a several small changes since then. How many of these are you aware of?

1. A la carte purchasing is back. 

Yes, if you've clicked around our site at all, it's pretty obvious, but we're still pretty excited about it.

2. We're going global. 

Technically, we're on the worldwide web, so we've always been global, but what you might not know is that we offer versions of a lot of our videos in Spanish and with "International" English spelling (honour, mum, colour, etc.).

3. We're constantly adding new mini movies. 

Since the launch of Igniter 6.0 last year, we've added about 70 mini movies to our library, pushing our total well over 700. All accessible, at any time, with one of our annual memberships, or a la carte.

4. We have exclusive content. 

Igniter has created several new videos that are currently only available through IgniterMedia.com. This includes our best selling video, He's Still Risen, as well as several others (See exclusive content).

5. We have great sermon topic browsing. 

In addition to browsing by categories such as "Humorous" and "Father's Day," you can also browse by sermon topics. Just click on "Browse" in the menu bar, then click the "Sermon Topics" tab in the header.

6. Our membership pricing should save you money. 

If you use 14 mini moves per year, you are better off with our annual Mini Movies Membership than purchasing them via a la carte. Think about it this way: if you use a mini movie to acknowledge a few of the major holidays and for the occasional sermon illustration or worship intro, you're well above the threshold where a membership makes sense.

7. Worship Tracks are back! 

We brought back a few of our favorite worship tracks

8. Igniter + Graceway is better than peanut butter & jelly. 

An Igniter + Graceway combo membership gets you access to Igniter's entire library AND our sister company Graceway Media's tens of thousands of sermon titles, worship backgrounds, announcement slides and more. 

9. New producers are coming soon!

We launched 6.0 with 5 of our favorite other producers...but keep your eyes open this summer--we're talking to several other producers about coming on board as well!

10. A special Summer Sale is coming! 

Later this summer, we'll be having a special Summer Sale. Since you made it to the end of this list, we're giving you a little preview! Use promo code 'ALL10' for 20% off an a la carte purchase.

What else about our site do you think should have been on this list? Or better yet, what are some ways that we could improve our site that would show up on the next list? Let us know in the comments below!


Mother's Day Shoot

It's always surprising how much work goes into even the simplest of shots.

If you've ever been involved in the video production of a scripted project, you're probably familiar with packed schedules and long days on set. Scenes that last just a few seconds can require hours of set up and shooting (and re-shooting). And that doesn't even take into account pre-production prepping or post-production work.

Our friend Daniel Bynum (if you're familiar with our staff, he's Ashton's husband--you can see her doing makeup below) expressed interest in being exposed to the production process, so we asked him to come help out on the shoots for Mom! Not only was he a huge asset, but he made these really cool time-lapse videos of a couple of the shoots. Thanks, Daniel!

Watch the full mini movie here:

After Easter

If you're anything like most church planners, you're coming off of one of the busiest weeks of your year. You spent weeks preparing for Easter, and now it's over. What's next?

Well, we hope you started off your week with a little rest. But it's probably about time to start planning for next Sunday. Last Sunday we celebrated the crux of our faith...how do you follow that? Here are a few ideas...

1. Encourage them to continue sharing their faith.

2. Let them know that it's OK to ask questions. After all, if something is really true, no amount of scrutiny can affect it.

3. Welcome those who have renewed their commitment to be a part of the body.

4. Invite them to respond to the reality of Easter.

5. Challenge them to examine their hearts.

6. Remind them that the resurrection is just as significant this Sunday (and every other day of the year) as it was on Easter Sunday.